If you’ve spent any length of time around writers, discussions of “voice” will inevitably arise. “I’m writing in the first person, but I’m finding the voice a little tough,” or “I really admire the richness of Margaret Atwood’s voice” or even, “I’m trying to fit my voice into a male character, and it’s just not working …”
But if you try to corner one of us to ask exactly what we mean by “voice”, you’ll find we stammer some half-arsed answer, cry “look, a man wearing an enormous novelty mustache!” and scamper away when you back is turned. “Voice” is a concept writers understand innately, but we struggle to describe.
But “voice” is a concept that’s vital for any business owner to grasp, as it’s an integral part of your brand. And since I’m a writer who works predominantly with small business owners, I thought I’d do my part to demistify the concept of voice and why it’s important for your business.