niche blog

  • Writing around the Web

    It’s a lazy, sunny Sunday here in New Zealand. My husband and I have just purchased a 4 acre lifestyle block – eeee! – and it is sucking away every moment of free time we have right now. It’s wonderful to be spending so much time outside, doing physical labour, feeling the satisfaction of dirt under your nails and a sun on your arms. I haven’t had such restful sleep in years! We have a lot of work ahead of us before we can even begin to build our dream home, but we’re excited about building our future in this place.

    Since it’s a lazy Sunday, and you might be spending the day thinking about your business and catching up on your Internet reading, I thought I’d link you up to some of my most recent articles for writers and small businesses around the web:

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  • The Life (and grisly, blood-splattered Death) of a Ghost Blogger

    Ghost-blogging (or staff blogging, outsourcing or freelance blogging) has been a huge part of my income for at least three years now, ever since my other blogs have gained enough traction that I’m able to show people I have what it takes to produce viral/high traffic posts. Personally, I like the term ghost blogging, because I’m a horror movie nut, but you don’t have to call it that. Since I often get asked by other writers and business owners about the opportunities for ghost blogging, I thought I’d do a little guide for anyone who wanted to either hire a ghost blogger or find this kind of work for themselves.

    What Is Ghost Blogging?

    Basically, a ghost blogger writes blogs for a company or individual other than themselves. Usually this is because the client wants a blog but is either not a writer themselves, or has no time or energy left to maintain a blog. The ghost blogger takes some of the pressure off by writing and uploading articles, and in many cases managing the content of the blog itself.

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  • It’s Raining Chickens, and Rethinking Your Regular Blog Schedule

    For years I’ve been an advocate of a regular posting schedule for your blog. I reckon if you set a goal to write a post every day, or every week, and you work hard to stick with it, you become a better blogger. Because you’re forcing yourself to practice everyday – in the same way a guitarist noodles away every night no matter how shite his day at work was or how much he’d rather finish that George R. R. Martin book – you’re going to get better. Right?

    Not necessarily. Sometimes you just get pissed off.

    Sometimes you don’t have anything to write about. Sometimes you’re terrified of facing that blank page again. Sometimes you think, “Goddammit, if I have to write ANOTHER word about death metal/weddings/cat pictures/personal finances/zombies/tofu recipes/chicken coops today, I am going to stick that chicken coop so far up the universe’s backside it will be raining chickens in Russia.”

    How many blogs do you actually read? I mean, really read? Not just add to your reader, skim the titles and think “oh, that sounds mildly interesting, I’ll come back to that”, and never do. How many writers are so awesome they create something new every day or every week that you have to devour, word by glorious word? How many?

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  • How to blog about your Art and wow people’s clothes off

    Hypothetically, of course. Anything else might get me into trouble.

    In my ebook, the Grymm & Epic Guide to Blogging, I talk a lot about figuring out what to blog about. A successful blog strikes a balance between writing about what interests you, and writing that helps you find and build an audience – the right audience. The audience that will go on to buy your art. And sometimes, that audience isn’t whom you’d expect.

    A lot of artists get stuck in the habit of writing about the business of selling art. Often, they’ll get quite in-depth, writing epic 2000 word posts about their successes and failures at craft fairs, etc. These posts will be extremely useful for other artists, and they’re profoundly interesting for the artist writing them, because they offer the chance to put thoughts about business down in a cohesive way and analyse what is and isn’t working. But whenever I see an artist with a blog that’s all about running an art business, I wonder if the artist knows whom their audience really is.

    Who wants to read a blog about how to run an art business? People who want to become full-time artists, of course. And yes, many people who are full-time artists want to support other artists and love to buy art, but they are a small slab of an infinitely larger pie.

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  • Building a Blog Following with Clout and Style

    [dropcap]I[/dropcap]f you run any kind of business online, you’re probably attempting to capitalize on the aweosmeness that is blogging. And why not? It’s pretty cool having a loyal following of readers who eagerly await the next update from your life, and constantly send you cool emails filled with interesting facts. But if you’ve just set up your blog, you’re probably wondering how to bring people to it.

    The truth is, if you want to give blogging a real shot, you need to dedicate a YEAR of your life to getting it started. That’s 12 months to write tons of content, find readers, meet other bloggers, and get a real community spirit going. After a year, you should be able to take a step back and look at your blog and say “yeah, I’ve got the hang of this blogging thing.” You can’t simply spam a few sites with your URL and expect to see an instant spike in traffic.

    I know. Odin save me I know. I have received very few “lucky breaks” in my blogging career. I’m under the radar of my A-listers. I’ve never had a link that tripled my traffic overnight. I’ve worked my ass off for every single reader. This shit is hard work, yo.

    So, if you’re blogging away in your little bloggy world, how do you get people to pay attention?

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  • How to be Awesome at Niche Blogging

    The best blogs on the whole internet are Niche Blogs. Blogs about cake decorating. Blogs about gothic home decor. Blogs about Japanese pop music. Blogs about lavender. Blogs about cross-stitch swear words … These blogs are the easiest to find readers, the easiest to monetize with ads and products, and the most fun to write, […]

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