Although most clients employ me as an online content writer, I do enjoy working on other types of writing jobs. If you like my style and have a specific project in mind, contact me and we’ll talk.

Business / Product Naming

“What’s in a Name?” According to Shakespeare, quite a lot. And although the Bard couldn’t be counted on to spell his own name correctly, he was definitely on to something when it came to the importance of names.

If your business or product needs a name and you’re stuck for ideas, I provide a name generation service. Like a first-class wine-maker, I distill the essence of your business philosophy into a heady, aromatic name that will inspire you to greatness.

For NZ$60, you’ll receive a file containing 50-70 naming ideas for your business or product.

SEO Website Copy

If you’re looking to rank above your competition in certain search phrases, or just need your website to be more visible online, I can help you get found in Google. I use proven, white-hat SEO techniques to optimize your website without compromising your branding or readability.

Ghost Writing

Want to write a book but don’t have the time or inclination? That’s where I can help. Together we will craft your unique story and set down exactly what you want to say.

I work with businesspeople, unpublished authors, celebrities and professionals on both fiction and non-fiction books that enhance brands, build followers and capture a unique voice or story. As a ghost-writer, I create the words, but you take charge of the marketing, and your name remains front and center, where it should be.

Etsy Shop Packages

Etsy sellers are a unique breed. Lovers of handmade soaps and rockabilly lunch sacks, indie clothing and vintage collages. The backyard jewellery studios and living-room sweatshops define the women and men who love to create unique crafted art.

I’ve worked with several Etsy shops to fine tune their shop copy to fit the unique marketing methods of Etsy. If you want to overhaul your shop or simply edit a few descriptions, I’ve got a package and price to suit you. Check out my Epic Etsy Writing package.

“Working with Steff was a complete pleasure! She is a brilliantly creative wordsmith and I highly recommend her work.” – Amy Komar, Artist/Owner of Amy Komar Original Art

A pleasure to work with. Has an incredible talent that can make every listing sell itself. Highly recommend her services!! Thanks so much!! – Mary, Belle River Naturals

Content Management

I specialize in working with businesses to create and implement long-term content strategy. This means I work with your company over several weeks or months, servicing your ongoing content needs and managing the day-to-day tasks associated with your content. Usually, I manage tasks associated with a client’s blog, newsletter, social media sites, and press content. I take care of all the nitty-gritty details so you can get on with the important business of running your business.

A Content Management relationship begins with you and me sitting down together (in real life or virtually) and hashing out a strategic marketing plan, based on where your company is at right now and your aims and objectives for the future. I’ll present you with a content strategy plan going forward, and I’ll work with you to implement that plan and keep the momentum going.

Having a dedicated content Manager frees up your time to focus on other aspects of your business. I’m like your own little content elf, conjuring up web copy and print materials to spellbind your customers.

Content Management is part of my monthly retainer services. Contact me for a quote.

Editing Services

Sometimes, all you need is an impartial editor to cast a set of eyes over your letter, article or website copy, and tell you where you can improve. I’ll find those errant apostrophes and wrangle those wacky commas.

Editing services can be quoted per project or on an hourly basis. Contact me for a quote.

Product Descriptions/Catalogue Copy

Have you got a new widget that needs a name? Are you looking for an overall branding / content strategy for your entire product line? I can help you create snappy, sassy catelogue copy and product descriptions for online and print media.

“These description convey exactly what I had in mind – only better. Perfection! Steff gives her all and you will be quite pleased with her work. I sure am!” – Jennifer Smith-Righter, Wearable By Design

“Steff is great. All the descriptions she wrote describe my products wonderfully.” Shantell C.

SEO Website Copy

If you’re looking to rank above your competition in certain search phrases, or just need your website to be more visible online, I can help you get found in Google. I use proven, white-hat SEO techniques to optimize your website without compromising your branding or readability.

Social Media Strategy

You know you need a social media presence, but you don’t really understand how to use platforms like Facebook, Twitter and Pinterest to generate leads and engage customers. Is social media just a waste of your time? No – as long as you use it in a targeted, strategic way. I’ll show you how to implement a social media strategy that’s short on time and big on rewards.

Marketing Consultation

If you’re feeling a little lost about the direction of your business, and aren’t sure who to turn to, I can help. I’m like the weird friend who dishes out the sage advice – and if you ask nicely, I’ll even recommend a few songs.

I consult on all matters of online marketing and web presence, promotion and marketing campaigns, product and company branding, and running a small business. Consulting takes place in person or over skype.

I offer a micro-consulting service called 10 Epic ideas for $50, as well as regular marketing and content consulting at my standard hourly rate.