Monthly Copywriting & Marketing Retainer
Although I’m available to assist you with one-off writing projects, many clients looking for regular marketing help prefer the most cost-effective method of working with me on a monthly retainer.
How does a monthly retainer work?
Each month, you contract me for a specific number of hours to complete content creation and copywriting work for you. I usually work for clients on 8-12 blog posts or newsletters a month, but if you’d prefer more or less, I’m happy to oblige. You get the benefit of regular, sustained work on your marketing and content, and – because I charge clients on retainer at a significantly lower rate than one-off projects – it’s great for your bottom-line, too.
Before we begin a retainer relationship, we sit down together and hash out a marketing and content management plan for your business. This gives us a roadmap to follow, and ensures that every month we have a set list of goals to complete, so I can easily prioritize projects and ensure you’re getting the best results.
As our relationship grows, you provide me with feedback, analytics and measurements on the work I’m doing, and we adjust the plan as needed.
Clients normally take me on for between 3-6 months. I require an initial commitment of 3 months for new copywriting retainer clients – after that, we continue on a month-to-month basis for as long as you need me.
Many business owners find that after 3 months they’ve learned enough from my techniques and the information I share that they can continue their content creation by themselves. This is great – I love being able to empower businesses to take on their own marketing. We can end the retainer relationship at any time, provided either party gives 30 days notice.
Other business owners want me to take care of all their blogging and email marketing efforts, enabling them to focus on what they do best – creating and delivering quality products and services. Whatever your needs, I’m happy to work with you to ensure our relationship is a success.
“We engaged Steff to produce a wide range of copy for us including articles, blogs, SEO web copy and more. Steff could quickly pick up any subject matter with limited research and consistently produced top quality work and always on time. I would not hesitate to work with Steff again.” – Phil Shacklady, The Web Company, New Zealand.
Why hire me on a monthly retainer?
There are several benefits to having me work for you on a retainer:
- Cost-Saving: If you have a lot of copy that needs writing, contracting me on retainer allows you to pay a lower hourly rate and spread costs over a longer period, helping you with budgeting and cash flow.
- Measure and Improve Results: We work closely together to track and analyze your campaigns and goals. If anything isn’t working, we change it. My goal is to give you a simple, targeted content strategy that delivers EPIC results.
- Strategy-Planning: Part of the process involves looking at your big-picture goals for your business, and how we can work toward them. Working with me on a regular basis allows you to focus on moving your business to where you want to be.
- Free Website Audit: As part of our ongoing relationship, I complete an audit of your business website FREE. This is a saving of $150.
When and how do we meet?
As often as we need to – this all depends on the projects I’m working on and the needs of your business. With some clients, we may need to talk regularly, with others, an email or phone call every few weeks will be sufficient.
Initially, we’ll need to meet more often as we hash out the content plan, conduct the website audit and agree on your goals and priorities. After the first couple of months, we’ll settle into a rhythm, communicating primarily by email or phone. We’ll hold regular reviews throughout the year to share results and feedback, and make changes to the plan or agree on the next project.
I usually communicate with clients over the phone, via email or via Skype, but I’m happy to come to your business and meet with you in person. (Travel time and costs are billed separately).
I believe it’s important to keep communication lines open, without clogging up your schedule with endless meetings and progress reports. You hired me to make your life easier, and I intend to do just that.
(Also, Auckland traffic makes me furious, as I’m sure you can relate.)
I’m horribly disorganised. Do I need to manage the details of your work? Do you chase me up if I’m running behind?
As a content writing specialist, my role is to manage your monthly content and email marketing needs. This means, I keep things ticking over according to the content plan, leaving you free to do what you do best. Part of my system includes following up and sending reminders when you need to do something.
I often require approval for content in a timely manner, and you’ll definitely hear from me if something is urgent or there’s a problem. But otherwise, I work in the background – I’m part of the operating system (although I don’t break down unexpectedly or send you cryptic error messages). I’m responsible for finishing my work on time and creating ass-kicking content-based marketing campaigns, and your job is keeping your business running. I can’t run very fast, so if I’m always chasing you, eventually I’m going to lose you over a hill somewhere and then you’ll have to come back and find me and, by that time, I’ll be in desperate need of a drink.
I’m launching a start-up – are your services right for me?
Definitely. I love working with startups. The enthusiasm! The determination! The free bagels!
You know how important it is to get things right in the first place, rather than re-evaluating later down the line and wondering what you could have done better. You’re on a teensy budget and don’t have the time, money or resources available to bugger things up. I’m here to help you get your marketing right, first time around, and set up your business for success.
After a few months of working with me, you might discover you have all the tools in place, and all the knowledge in your noggin, to continue with the content plan on your own.
A pleasure to work with. Has an incredible talent that can make every listing sell itself. Highly recommend her services!! Thanks so much!! – Mary, Belle River Naturals
What are the extra costs? What does my monthly fee cover?
I don’t charge by the hour. Instead, we agree on a fee for your project, which offers a significant discount over my rate for one-off projects. This fee covers all the time I spend working on your project comes from your monthly fee. This includes time I spend writing for you, meeting with you, traveling, researching, or answering emails and phone calls.
I will bill you for any additional items or expenses required to conduct business with you – including courier and postage costs, storage devices and transportation. I do not charge for toll calls or anything associated with phone or email meetings. Be aware that when meeting in person, that my sight condition means I can’t drive, and so I rely on public transport or taxis to take me to meeting locations. These transportation costs are passed on to you.
To successfully market your business, you may also need to employ the services of other professionals, such as a graphic designer, photographer, animator, printing, web developer or email-marketing specialist. I have a wide network of contacts across various industries and can recommend a service provider who’ll be a great fit for your project and budget. I don’t pass on your details without your permission.
I’m keen – let’s get started!
Great! I’d love to work with you to make your business a success.
You can employ me on a monthly basis as a copywriting and marketing retainer for:
- NZ$799 a month for 12 blog posts or 10 guest blog posts.
- NZ$249 a month for 4 email newsletters.
- NZ$399 a month for 8 email newsletters.
I’m happy to create a custom retainer package based on your needs, provided you agree to the 3 month minimum. Prices based on length of 400-1000 words per article. Certain projects may command a higher price, depending on amount of research and content required.
If you have any questions or would like to discuss the next step, please contact me to discuss your needs. I’ll get back to in within two working days. I look forward to hearing from you.
- Email: steff AT grymmandepic DOT com
- Phone: New Zealand clients phone: 027 414 7016. Overseas clients phone: +64 27 414 7016.
- Skype: @steffmetal