This is a heads up to all clients and potential clients, not-so-cleverly disguised as an informative blog post. I am raising my rates at the beginning of April by about 10%. This is both a cost-of-living raise and reflects my improving skill-set and specializations. If you are a current client – don’t fret, I’m not going to raise the price halfway through a project. Rates for future projects may be slightly higher, or not, depending on several factors. 

If you are a new potential client and would like to lock in a project at the current rates, then contact me now – I’ll be quoting based on current rates till the end of the month.

The rates charged for different freelance services vary drastically between individuals. What I charge $50 for, another writer might do for $10 and another for $120. While there are definitely market bands in freelancing, they are often more fluid than you realise, and it’s impossible to get a “standard rate” by which you can benchmark yourself.

That’s why it’s important for freelancers to consider raising their rates every year. You need to take a look at your business and figure out if you’re earning what you’re worth, whether your rate needs to go up, and by how much. The same goes from anyone in a non-freelance business – year-end time is coming up fast and it’s a good chance to assess your pricing and whether it’s time for a change.

Read On…

I like to share some of my work with you, in case you feel you don’t get enough of me on my own sites. I’ve been busy writing my way across the web, with often humorous results!

• I had a lot of fun writing this post - Writing Tips from Blackbeard the Pirate - for the Men with Pens blog, which is one of the most popular writing blogs online. I had a lot of positive feedback about my comparison of the writing process with the notorious pirate. Please have a read and let me know if you agree!
• Marketing Creativity is a site run by Lisa Jacobs, an amazing woman who’s made a full-time career out of her Etsy shop – Energy Shop Jewelry. She uses her blog to offer other online handmade sellers advice on business and creativity. Lisa invited me to contribute some articles to her site, and I jumped at the chance to talk about one of my favorite things – creativity in business. My most recent article, Soothing Troubled Waters: Dealing with Unhappy Customers and Negative Feedback, is up now, and is timely for the Christmas season, where mistakes can be made and postage delays can leave customers feeling brassed off.
• And, if you like to keep up with the latest blogging tips, you might have seen my recent Problogger article, 40 Cool Things to Do With Your Post AFTER You Hit Publish. I love writing list articles like this one because the format forces you to get creative with your list items. This article has over 40 comments, and was retweeted more than 500 times, so it seems my ideas resonated with the blogosphere!
• The Disabled Shop is one of my oldest blogging clients, and as I live with a disability myself, the subject matter and audience are very close to my heart. Some of my favorite recent posts include Christmas Gift Ideas: Children’s Books About Disability, and Top Ten UK Disability Blogs. The last article was shared more than 100 times, which is big numbers in a small niche like this.
• And, lastly, over on Empty Easel, I put on my illustrator/artist hat, and write about 6 Powerful New Years Art Resolutions, and well as 10 Ways to Increase Your Christmas Art Sales this Holiday Season.

So there you have it – plenty of reading to occupy you for the rest of the afternoon! Now, you tell me, what have you been writing and reading online lately?

Does your blog need a little rock-star attitude? If you’re looking for a professional ghost-blogger, check out my work in my blogging portfolio, and contact me on steff@grymmandepic.com to discuss your needs. Or you could join the Grymm & Epic Gazette for a fortnightly dose of business tips, special deals on writing services, and general silliness.

If you’ve spent any length of time around writers, discussions of “voice” will inevitably arise. “I’m writing in the first person, but I’m finding the voice a little tough,” or “I really admire the richness of Margaret Atwood’s voice” or even, “I’m trying to fit my voice into a male character, and it’s just not working …”

But if you try to corner one of us to ask exactly what we mean by “voice”, you’ll find we stammer some half-arsed answer, cry “look, a man wearing an enormous novelty mustache!” and scamper away when you back is turned. “Voice” is a concept writers understand innately, but we struggle to describe.

But “voice” is a concept that’s vital for any business owner to grasp, as it’s an integral part of your brand. And since I’m a writer who works predominantly with small business owners, I thought I’d do my part to demistify the concept of voice and why it’s important for your business.

Read On…

When it comes to online conversion rates, email still dominates. Email is the vampire of the online marketing world – old-school, eerily seductive, and packs one hell of a bite.

The recent numbers from the DMA show email’s conversion rate is still the highest, bringing in $40.56 for every dollar spent on it this year. Although this is down on previous years, it’s still miles ahead of the next highest converter – search-based marketing, at $22.24 per dollar spent.

Email marketing is a powerful thing. When customers give you their email addresses, they’re giving you permission to send your message into their home. Emailing a customer is a bit like walking into their home and glueing your business card onto their cat’s forehead.

NB: I don’t advocate glueing business cards to felines as a viable marketing tactic.

But you can’t just go emailing people willy nilly – you have to get their permission first, much like a vampire can’t enter a home without permission. Vampires are gentlemen – they only go where they’re wanted. Your business is like a vampire …

Read On…

Do you read magazines? Most of us do. We read magazines to learn more about our hobbies and interests, for entertainment, and to keep up-to-date with news and events in our industry. Even with blogs, podcasts and online media becoming increasingly influential, magazines still play a vital role in the publishing industry.

Print magazines are at the top of the heap when it comes to quality. Every print magazine is backed by an editorial team that ensure the quality is maintained across every article and layout. Most industries have at least one magazine that is considered highly influential – businesses featured within it’s pages have definitely “made it”.

So if you’re reading these magazines in your industry, why aren’t you writing for them?

Read On…