Creative Souls

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  • You Can’t Skip the Marketing: Or, how I ended up a certain creek without a certain paddling implement.

    This article is a friendly warning about the perils of neglecting your marketing. It’s one of those things, like brushing your teeth, you really should do every day. And yet, when we get busy and stressed and run off our feet, our marketing calendar is usually the first thing we drop. And that would seem to be perfect sense. After all, if your business is doing so well, why do you need to hunt for MORE business?

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  • Writing around the Web

    It’s a lazy, sunny Sunday here in New Zealand. My husband and I have just purchased a 4 acre lifestyle block – eeee! – and it is sucking away every moment of free time we have right now. It’s wonderful to be spending so much time outside, doing physical labour, feeling the satisfaction of dirt under your nails and a sun on your arms. I haven’t had such restful sleep in years! We have a lot of work ahead of us before we can even begin to build our dream home, but we’re excited about building our future in this place.

    Since it’s a lazy Sunday, and you might be spending the day thinking about your business and catching up on your Internet reading, I thought I’d link you up to some of my most recent articles for writers and small businesses around the web:

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  • The Life (and grisly, blood-splattered Death) of a Ghost Blogger

    Ghost-blogging (or staff blogging, outsourcing or freelance blogging) has been a huge part of my income for at least three years now, ever since my other blogs have gained enough traction that I’m able to show people I have what it takes to produce viral/high traffic posts. Personally, I like the term ghost blogging, because I’m a horror movie nut, but you don’t have to call it that. Since I often get asked by other writers and business owners about the opportunities for ghost blogging, I thought I’d do a little guide for anyone who wanted to either hire a ghost blogger or find this kind of work for themselves.

    What Is Ghost Blogging?

    Basically, a ghost blogger writes blogs for a company or individual other than themselves. Usually this is because the client wants a blog but is either not a writer themselves, or has no time or energy left to maintain a blog. The ghost blogger takes some of the pressure off by writing and uploading articles, and in many cases managing the content of the blog itself.

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  • How to Make Money from Selling Handmade

    The handmade movement is booming all over the world, and is becoming a real force in the market. Aimed at countering mass-produced consumerism, “buy handmade” has become a mantra of many disenchanted consumers, and owners of small handmade businesses are benefitting. People want less stuff, and they want to feel connected to the stuff they DO buy – they want to know things are ethically produced, they want to feel as though they KNOW the person who created an object. They’re tired of mass-produced crap.

    But handmade businesses just can’t compete with the prices of goods from China, and the economies of scale for larger companies mean most small business owners are struggling with increasingly small profit margins.

    As an example: two brightly colored wool hats sell in a clothing store for $30. One hat was made in China, shipped to the country and sold to the retailer by a large hat-buying chain for $15. The retailer makes $15 and that hat-buying chain makes $8. The costs of shipping, storage, freight and packaging add up to $7.5 and the Chinese hat maker earns about .50c.

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  • Blogging, Gothic Weddings and Why Death Metal is Cool: Interview with Steff Metal on Career Offroading

    Hi everyone. I’ve been busy working on some incredible projects, but am just poking my head up out of the madness to point you in the direction of this fantastic and in-depth interview I did recently. My interviewer – Michelle Kaiser – is a pretty fascinating lady herself, and her site – Career Offroading – […]

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  • 10 Reasons running your own business is awesome (and they’re not what you think)

    I suspect I’m preaching to the converted here, but if you didn’t know already, working for yourself kicks serious ass. I mean, it’s brutally, epicly awesome. If you don’t work for yourself, and you wish you did, use this article to inspire you to do what you need to do to make it happen. And […]

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  • From punk rock princess to creative business coach: Epic Interrogations with Michelle Nickolaisen of LetsRadiate.com

    Do you know Michelle Nickolaisen? I have a feeling that in a couple of years when I ask you that question, you’ll be saying “of course!” Michelle is one kick ass chick – she’s been a blogger for several years, and her latest effort – Lets Radiate – is a love letter to creative folk who might be struggling with workflow or getting all their amazing projects off the ground.

    What does Michelle do better than anyone? She gets stuff done. She says “I have this great idea!” and then she goes out and gets it done. And she helps other creatives to work through blocks and figure out their workflow issues. And, since I’m bloody good at having great ideas, but not so good with the whole workflow things, I’m truly grateful to have her here to talk about running a small business, finding your people, and getting your business running as sweet as mustard.

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  • Freelancers: Dealing with the Lumpy Income Blues

    I read a wicked article on Freelance Switch the other day by Martha Retallick called Proven Solutions to Freelance Income Fluctuation. In the article, Martha outlines some killer strategies for beating what she terms the “Lumpy Income Blues”, which is a term I am officially stealing and using in my everyday freelance vocabulary. Mostly, Martha […]

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  • I found Kindness in the Mosh Pit

    Here on Grymm & Epic, I talk mostly about business – but I’m a true believer that you are happiest when your business – what you accomplish in life – is a reflection of the person you are inside, and when you’re able to reach out and help a group of people who you identify […]

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  • Artists and Creatives – How to Write a kick-ass sales page

    I aim to please. I’ve been a fan of Cory Huff’s Abundant Artist blog for, oh, forever. It was reading this blog and some of the inspiring guest posts that first inspired me to set up my own art shop. And, while my paintings have never been as successful as my writing, I consider my […]

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