Creative Products of Awesome

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  • 3 Questions to Ask Yourself When Creating Digital Training Products, But You Should Ask Them Silently Because Talking to Yourself Is Just Too Damn Weird

    This week I accompanied 26 other sassy ladies in a post on Karen May Dy’s blog called 27 Hot Tips for Getting Your Digital Program Started. My tip is about asking questions and listening to the questions being asked by your audience, but I reckon you should hop over and check out the whole article, because there’s a ton of good tips in there.

    Are you thinking of creating a digital training product like an ebook, ecourse, video, podcast or email course? That’s great! For many small businesses who operate on a blog-based website (like mine) these types of training programs can be a great way of creating royalty-based income alongside more. As a freelancer, you’re constantly trading hours worked for money earned, which means that you quickly reach an upper cap on the amount of money you’re able to make.

    Creating training products enables you to add an additional income stream that you can sell long after you’ve finished the initial creation stage. I already have two products on Grymm & Epic – the Grymm & Epic Guide to Blogging and the Small & Awesome Guide to Freelance Writing – and I will soon be launching another – the Grymm & Epic Freelance Writing Course for People who Don’t Write Good (name change likely). I also sell a wedding planning ebook through my other site that does quite well indeed :)

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  • How to Make Money from Selling Handmade

    The handmade movement is booming all over the world, and is becoming a real force in the market. Aimed at countering mass-produced consumerism, “buy handmade” has become a mantra of many disenchanted consumers, and owners of small handmade businesses are benefitting. People want less stuff, and they want to feel connected to the stuff they DO buy – they want to know things are ethically produced, they want to feel as though they KNOW the person who created an object. They’re tired of mass-produced crap.

    But handmade businesses just can’t compete with the prices of goods from China, and the economies of scale for larger companies mean most small business owners are struggling with increasingly small profit margins.

    As an example: two brightly colored wool hats sell in a clothing store for $30. One hat was made in China, shipped to the country and sold to the retailer by a large hat-buying chain for $15. The retailer makes $15 and that hat-buying chain makes $8. The costs of shipping, storage, freight and packaging add up to $7.5 and the Chinese hat maker earns about .50c.

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  • Attention Writers: special awesomeness just for you

    I may have mentioned (about a million times) that my Grymm & Epic Guide to Blogging is one of the bonuses in the World Changing Writers Workshop, run by Pace and Kyeli and featuring some seriously amazing writers (SARK! Bindu Wiles! Ali Luke!) It’s too late to sign up to the live-action workshop, but is […]

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  • Your Services as Products, or how I earn buttloads of money as a writer.

    I’ve been utterly blown away by the response to my new writing packages. You guys were so enthusiastic I spent nearly every waking moment before we left for Germany creating press releases and writing blogs and talking on Skype at all hours of the morning and night. (That’s the only problem with doing consulting from New Zealand – we’re so far ahead of the rest of you, I’m always having to wake up at 4am to talk to someone. It’s all good, though.)

    I’m still taking orders for new writing packages, but keep in mind I am on holiday. And it’s a real holiday too, meaning I’m not working till I get back to New Zealand on the 16 August.

    Some of you have been emailing asking why I decided to create writing packages. “Surely,” someone said, “you’d be better off sticking with your old services page?”

    After reminding him my name is Steff, not Shirley, I assured him I’ve had a much better response to the packages than I ever did to my “hire me” page, even when I promoted my services quite heavily.

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  • Announcing My New Ass-Kicking Writing Packages!

    There’s no Epic Interrogation this week. Instead, I’ve got an announcement. A lot of people write to me saying they’d love to hire someone like me to work on their site, but they don’t think they’ve got the budget. I don’t like advertising my rates, but I’ve been thinking of creating some special writing packages […]

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  • World Changing Writing Early-Bird Registration Ends TODAY!

    If you’re on the mailing list (and you should be – it’s grand. It’s even going to be pirate-themed this week) you’ll know that my book, the Grymm & Epic Guide to Blogging, is part of the World-Changing Writing Workshops. I’m so proud my work is included amongst these other amazing writers – Pam Slim, […]

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