Ghost-blogging (or staff blogging, outsourcing or freelance blogging) has been a huge part of my income for at least three years now, ever since my other blogs have gained enough traction that I’m able to show people I have what it takes to produce viral/high traffic posts. Personally, I like the term ghost blogging, because I’m a horror movie nut, but you don’t have to call it that. Since I often get asked by other writers and business owners about the opportunities for ghost blogging, I thought I’d do a little guide for anyone who wanted to either hire a ghost blogger or find this kind of work for themselves.
What Is Ghost Blogging?
Basically, a ghost blogger writes blogs for a company or individual other than themselves. Usually this is because the client wants a blog but is either not a writer themselves, or has no time or energy left to maintain a blog. The ghost blogger takes some of the pressure off by writing and uploading articles, and in many cases managing the content of the blog itself.