Unicorns are Awesome and Why I can’t help you quit your day job

[dropcap]T[/dropcap]here’s a lot of bollocks blowing up in the blogasphere right now, especially surrounding internet marketers, information products, and the old adage: “those that can’t do, teach”. I won’t go into specifics, suffice to say a lot of people are starting to ask questions about what “qualifies” someone as an expert who can teach others – and whether teaching people they can “quit their day job” and run a successful internet business from home is the marker of a scam artist or not.

I wanted to address this today because I’ve been reading what they’re saying and – even as a person who sells info-products – I can see their point. I don’t want to be rude or mean about it, or call anyone out, but yeah – I see their point.

A phrase used by a lot of sites these days goes: “you don’t have to be a 10 in your chosen niche to teach. Even if you’re only a 5, you can teach the 1’s and 2’s”. And a lot of the people telling us this are genuinely nice, kind and caring people. I believe you should always think people have the best of intentions until proven otherwise, and most businesses who earn money around selling info-products and services – coaching, how-to ebooks, affiliate marketing, courses, etc – genuinely want to create something that helps people. They care.

Hell, I write ebooks and I coach people, because I care.

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