24 Jul 2011


Meat-on-a-stick is Marketing Genius

Author: Steff | No Comments

I’ve just got back from the Veldensteiner festival, a one-day medieval/folk metal festival held on the grounds of Veldenstein castle in Bavaria. I got to see one of my current favorite bands, Eluvetie, play, as well as Subway to Sally and a couple of others.

Veldensteiner Festival 2009

One thing that struck me about this festival is just how clever the marketing is. A medieval festival in a castle is a sure win, if a little tired as a marketing concept. A metal festival on the grounds of a castle – that gets serious points for epic atmosphere. And combining the two?

The metalhead and the medieval reenactment community have a lot of cross-over, since most metalheads (especially those who listen to folk metal) have more than a passing fascination with history, knights, castles, and medieval . Likewise, many medieval reenacters enjoy metal, since the songs often relate to, or invoke, the specific time periods they’re interested in. The two come together in folk metal (or medieval rock) where modern, guitar-driven music meets ancient tunes and instruments.

This festival is a lesson in exactly how to find a niche and fill it. Aside from a billing that mixed both ends of the spectrum in medieval and metal music, they had knights and jesters, a medieval village where you could see people black-smithing, sewing, and going about their medievally lives, a market where you could buy some seriously cool stuff (and, unlike the re-enactment community, who often take a “I could make that myself” approach to handicrafts, the metalheads were buying up a storm) and, of course, a castle to explore.

Instead of the usual hot dogs, chips and hamburger stands, men and women dressed in period costumes sold baskets of fruit, giant flat breads smothered in garlic and tomato stew, cups of homemade soup and, of course, a huge variety of sausages and meats cooked in open fires, stuck on sticks and slathered in homemade sauces. I ate far, far too much.

I’m telling you this because a) I think it’s awesome, and b) I think it’s a GREAT example of finding a unique niche and creating a range of products / services (in this case, an event, where tickets are sold, but also, it’s not just a concert, so there are vendors, entertainers, food, etc) that directly target that market. It’s sheer brilliance.

Just thought you’d like to know. I’m off down south for a couple of days, to live as a queen in a tower room at Colmburg castle, eat roast pheasant, and generally get up to lots of mischief. I hope whatever you’re doing, you’re having as much fun as I am.

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If you know me primarily as on online mistress of wit and wisdom, it may surprise you to learn that in real life, I’m painfully shy.

I’ve been meaning to ring the lovely beauty therapist who lives around the corner to book a waxing appointment for two months now, but the thought of calling up a stranger makes me so nervous I keep putting off. It was only when my husband noted without his usual humor that my legs look like punga logs and the cat started to look at me as if I were one of her kind that I had to relent and do it. And it was fine, but still, sometimes I wish I were a bit braver.

If this story sounds all too familiar, you probably hear the word “networking” and feel the urge to cower in the corner. For us introverts, walking into a room filled with people we don’t know and having to strike up conversation with them is the most terrifying thing on the planet. You might as well tell us Freddy Krueger’s the guest speaker, for all we want to go.

But eventually, dear introverts, we have to come out of our shell. Meeting other creative folk face-to-face offers untold rewards – greater than tweeting back and forth or answering quizzes about each other on Facebook. That human connection with other people in your industry will renew your spirit and push your business further ahead than you could imagine.

Here are my tips for Networking for Introverts.

Networking is Not High School

I think most of us introverts suffered from horrendous bullying / ostracisim / embarrassment during our formative years, and this further cements our personalities as the corner-sitters. We actomatically assume a room full of people will contain the same ratio of mean people as our old classroom.

Recently, I did something I’ve been putting off for five years because of my fear of meeting people, and I joined the NZ Authors Association and attended one of their local meetings. I was terrified, but the people were so kind and friendly and utterly nuts, I didn’t want to leave. Seriously, no one makes you laugh like other writers (especially writers who look upon famous sportspeaple writing books with mocking derision).
If you attend a group of people who share the same passions as you, chances are high you’re going to like them and they’re going to like you.

Don’t worry about talking: just listen

In scary networking situations, the introvert’s best weapon is our ability to make the less-introverted people feel . If you can get someone talking about their project, about their passion, and you can see that fire in their eyes, and you let them talk, stopping every now and then to ask an intelligent question – these are the people who go home and say to their spouse, “I made a new friend tonight.”

Your strength isn’t talking, it’s listening. And everyone wants someone to listen to them. Don’t try and be heard in the big groups – find yourself someone in the corner and allow them to tell you their life story.

Learn to ask questions

This goes with listening – learn to ask questions that get people talking (so you don’t have to!) Avoid questions that require a simple “yes-no” answer. When talking to authors I love to ask “What do you write?” “What are you working on right now?” and “What was your inspiration for this peice?”

Give yourself mini-challenges

Whenever I’m faced with an impossible task, I’ll break the task down into small, manageable chunks. Then I’ll present each chunk to myself as a mini-challenge.

So, for my Authors Association meeting, my first challenge was to sign up for membership – that was easy – I filled in a form online. Then I had to decide to go to a monthly meeting – I chose the date of the next one, noted an author I really like would be speaking, wrote it in my diary, and told my husband I was going. Sometimes telling someone you’re going gives you a great confidence boost.

Then, my next challenge was to get on the right bus. When you’re blind like me, this is a REAL challenge. After that, I had to find the right building. I was so busy dealing with each of these challenges, I didn’t have time to feel nervous until I entered the room.

Once there, I challenged myself to strike up conversations with the people around me, to turn around and insert myself into a conversation when I heard writers talking about subjects that interested me. I challenged myself to thank the organizers for having me, and to go up to the speaking author afterward and talk to her.

Eye contact

Make it! And sit up straight! Standing tall and proud help you look and feel confident!

Prepare

Learn the names and faces of the speaking panel, or read up in advance about the subjects you’ll be discussing. A bit of knowledge behind you will help you feel confident voicing your opinions.

Remember they’re just people

However nervous I am when I meet people in a room, I’m a hundred million times more nervous and tongue-tied when I meet an artist / writer / musician whose work I admire. When meeting famous people in your circle, it’s important to remember that they dedicate a certain amount of time to interacting with fans and, as long as you’re not trying to hug them over dinner, you’re not an annoyance to them. Again, practice asking questions – what’s their next project? What was their inspiration? I like to ask musicians if they’re enjoying New Zealand.

Are you an introvert? How do you handle meeting people in person? What are you tips for dealing with tongue-tied nerves?

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When I was starting out on my mission to conquer the Internet world via Grymm & Epic, Ali of Aliventures was one of the first people to support this project. That’s how I first found her site and I’ve been learning and loving it ever since.

Ali is a lovely, kind and easy-going writer who started off making a full-time income writing paid blogs for sites like Daily Writing Tips. She now coaches writers, writes and sells ebooks on writing (including the awesome Bloggers’ Guide to Freelancing), creates amazing writing e-courses, and is about to self-publish her first novel about what happens when the world of Geekdom becomes very, very real.

General

Firstly, we just want to know who you are, and what you do. Can you share your journey from mini-Ali to Aliventures?

Sure! As a teenager, I knew I wanted to be a writer. I worked on a really bad sci-fi novel in my mid-teens, holing up in the school library in my lunch-hours. (I wasn’t the most sociable of kids…)

Read On…

I aim to please.

I’ve been a fan of Cory Huff’s Abundant Artist blog for, oh, forever. It was reading this blog and some of the inspiring guest posts that first inspired me to set up my own art shop. And, while my paintings have never been as successful as my writing, I consider my writing my art (and my painting a hobby). Cory’s site gives artists such great advice on creative viable businesses without becoming corporate schmucks. I highly recommend adding it to your daily reads!

Just last week, I was granted the honor of having my guest post, Artists who sell: how to write a killer sales page (and why) published on the Abundant Artist. Clocking in at over 2500 words, this is a serious tutorial in using long-form sales letter techniques to create art pages that sell. It’s geared toward fine artists but ANY of you amazing folk should find it valuable and useful. Here’s what Cory said when I

If you don’t know Steff Metal yet, you’ll want to by the end of this post. When she emailed me her idea, I thought it was good. When she sent over the final product, I just about died. This is probably the best guest post on The Abundant Artist EVER. Seriously. We should all be paying Steff 2% of all of our art sales from now on.

And while no checks have rolled in JUST YET, we shall see …

A head’s up – I’m running a SUPER SPECIAL surprise THANK YOU special on the Grymm & Epic Gazette this week – so if you want to get in on the action, sign up now! You get my FREE ebook, “Unleash the Beast: Releasing Your Inner Creative Monster”, as well as a weekly dose of creative biz inspiration.

In this week’s Epic Interrogation with the stunning Vail Joy of graphic design studio FutureNoir, Vail talked about generating interest in your sites by sending emails directly to contacts about your new projects or services. Since this is a technique I use to spread the word about Steff Metal and generate new business, I thought I’d discuss it further.

Do you have “dream clients?” Maybe you think it would be awesome to design a t-shirt for TUK, or you’d love to collaborate with a certain musician. If you’re a writer like me, creating website copy for sites like Clockwork Couture and Actual Pain would be awesome fun.

Those jobs aren’t just dreams – they do exist, but right now, the companies and individuals are using someone else, or not doing the job because they can’t afford it or haven’t found the right person yet.

The right person is you.

Read On…

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