2011 March

  • When Everything Feels Right

    I’m working on my novel this weekend. It is the most wonderful weekend I’ve spent working in a long time.

    I don’t talk about my novels very often, because this is a blog about being an awesome business chick, and when I think of the four unsold novels sitting on my hard drive, I don’t feel so awesome. That’s a lot of hours of writing for no direct benefit.

    Or was it?

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  • Choosing Your First Info Product

    One of the easiest ways to add some extra revenue for your business through your online venues is to sell info-products. These are instructional guides – maybe an ebook, or a series of videos, or podcasts, or an e-course – that tell the customer how to do something they don’t already know how to do. It helps if you are an expert in doing this particular thing.

    Why do info-products work so well for grymm and epic businesses? Because there are a lot of people who will read your website / blog / twitter and look at your work, and save your photographs on their computers, and blog about you, who will never actually buy anything from you. They might love your clothing range but have no where to wear it, or it might be too expensive. They might adore your artwork but not have anywhere to hang it. They might enjoy your songs but be wary of paying for downloads. They might love your crafty sock-puppets but think “I could make that myself.”

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