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  • January 2011
  • Your Press Kit: Pimp Your Business in the Media

    I write a lot of press kits for Etsy shops, niche websites and non-profit companies, and I can tell you right now, if you want to do something this year to grow your business, and you don’t have a press kit or some kind of media-schmoozing strategy, now might be a good time to consider […]

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  • How to be a Bad-Ass

    I am a bad-ass, and proud of it.

    Being a bad ass doesn’t mean I’m a drug lord, or I’m covered in tattoos, or I’m make people cry. Bad-assery is all about attitude. It just means I’ve got a bit of confidence and sass, and we could all do with a bit more of that, don’t you think?

    Over on Makeness, a fantastic blog by Illana Burk about creative business-ness and inspiring life, I wrote a little tutorial on How to be a Bad-Ass. I am really proud of this article, because being a bad-ass hasn’t always come easily to me. I am by nature a shy, geeky, awkward person. Throughout my childhood and teenage years, I was bullied because of my eyesight and my general weirdness. Being that I’m only 25, those days aren’t so far behind me. But they are behind me – I’ve

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  • The perils of working for unknown returns

    [dropcap]I[/dropcap] work sixty hour weeks, and I don’t even notice. This probably makes me a horrible wife (and obviously, I have an incredibly tolerant husband).

    Some of this work is quantifiable – I work for an hour, I get paid for it. I finish a client’s job or a Braille book, fill out an invoice and money appears in my bank account. That money keeps us fed, watered, powered up, clothed (and when most of your clothes come from obscure underground shops in Scandinavia, this is no easy feat) and gassed up for adventures.

    But I work the rest of the time for unknown returns, and that’s quite scary. It might take me 30 minutes to write this blog post, but chances are, it won’t net me any money. Not a cent. It might bring in new readers, who might sign up to the email list for the FREE ebook or the RSS feed, and might eventually, one day, buy something from me, or because super internet famous and recommend me to all their friends, who might buy from me. But right now, this 30 minutes of work will net me exactly $0.

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  • Why it’s Hard Selling Stuff Online (Not Info-Products, Actual Stuff) and How You Can Fix It

    [dropcap]L[/dropcap]ets say for a minute that you sell some kind of actual, tangible product. Or you’re going to, once you’ve finished creating it. Maybe you make jewelry and sell it. Maybe you’re a band, and you’re pressing a CD to sell that. Maybe you knit funky mutli-colored winter scarves (if so, we need to talk …)

    You probably feel a bit left out of the internet business conversation. I don’t blame you. These days, if anyone’s talking business online, they’re talking about info-products, selling services like consulting or de-stickifying your life or making your website look pretty. And these are all super awesome and useful services and products. Heck, I know, because I sell my fair share of info-products.

    But you, yeah you, with your jewelry and your CD and your rainbow-colored scarves. You are so cool. You sell actual stuff.

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  • Rocking the Daily Routine, Heavy Metal Style

    [dropcap]W[/dropcap]ith the new year already in full swing (and several new projects in my inbox) us small business / productivity / being awesome bloggers are talking about daily routines – how to structure them, how to fine-tune them and the kind of epicly awesome results we expect.

    Over the last year, I’ve been working on honing my daily routine, which is now so honed I could cut productivity’s face with the very suggestion of it.

    My routine is perfect for me, but probably won’t work for anyone else. Although, I don’t meditate. I’m not a “raw food” kind of girl. I don’t have some kind of mad skincare regimen or believe in doing 50 press-ups before breakfast (at least, not anymore – back when I was a karate girl I used to, and they were on my knuckles, too).

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